Senior Digital Marketing Specialist (Email)

Our newsrooms publish thousands of stories a day across print, broadcast and digital. Streaming, podcasts and newsletters reach millions of people each month. We started in 1976 and have grown to about 240 people.

Role overview:

We're looking for a Senior Digital Marketing Specialist (Email) to join our team. This is a remote role. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Remote position. Most of the team is in Roswell, but nobody is required to come in.

Duties:

Coordinate with the web team on landing page updates. Audit ad accounts monthly for wasted spend and broken links. Segment audiences and manage retargeting lists. Research keywords and negative keywords for paid search. Write ad copy and work with design on creative variations for testing.

Minimum qualifications:

Experience with an email platform such as Klaviyo, Mailchimp or HubSpot. Daily working knowledge of Google Ads and Meta Ads Manager. Able to write tight ad copy within character limits. Strong Excel or Google Sheets skills (pivot tables, lookups). Detail oriented with budgets and tracking setup. Bachelor's degree in marketing or a related field, or equivalent experience.

Nice to have:

Looker Studio dashboards. Canva or Figma for quick creative edits.

The salary range for this role is $82,000-$105,000/year. This range reflects base salary only.

Why work with us:

Health, dental and vision coverage starting on day one. 401(k) with a 100% match up to 5%. Paid sick leave. Employee discount. Profit sharing. Cell phone reimbursement. Vision insurance.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Allegheny Radio LLC.