Senior Digital Marketing Specialist, E-commerce

The Senior Digital Marketing Specialist, E-commerce runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Detroit Media sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Fully remote, but we prefer candidates within a few hours of Eastern time.

Your responsibilities

• Write ad copy and work with design on creative variations for testing
• Monitor daily spend, pacing and CPA against targets
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp

About you

• 5+ years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Able to write tight ad copy within character limits
• Comfortable in GA4 and Google Tag Manager
• Daily working knowledge of Google Ads and Meta Ads Manager

Compensation and benefits

$81,000 - $95,000/year

• Medical, dental and vision insurance
• 401(k) with a 100% match up to 5%
• 11 paid holidays

A bit about us

Retainers start small, and many clients have stayed with us for years. Creative reviews happen every Wednesday, and anyone can sit in.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Detroit Media LLC.