Senior Digital Marketing Specialist - E-commerce

Our field services team covers retail chains, hospitals and banks, dispatching technicians to over 4,000 sites. Certifications include ISO 27001 and SOC 2 Type II, and we hold partner status with Microsoft, Cisco and VMware. We started in 2000 and have grown to about 10,900 people.

JOB SUMMARY

Joining the Growth team in Mississauga, reporting to the Marketing Manager. Canyonlight sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day.

WHAT YOU'LL DO

• Coordinate with the web team on landing page updates.
• Audit ad accounts monthly for wasted spend and broken links.
• Run A/B tests on ads, landing pages and email subject lines.
• Segment audiences and manage retargeting lists.
• Research keywords and negative keywords for paid search.
• Keep product feeds clean in Google Merchant Center.
• Write ad copy and work with design on creative variations for testing.
• Track competitor ads and promotions.

REQUIRED QUALIFICATIONS

• 6+ years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Able to write tight ad copy within character limits.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Comfortable in GA4 and Google Tag Manager.

NICE TO HAVE

• Attribution tools such as Triple Whale or Northbeam.
• Canva or Figma for quick creative edits.
• Looker Studio dashboards.
• Basic HTML for email templates.

WHAT YOU GET

• Health spending account.
• Group RRSP with employer matching.
• Parental leave top-up.
• Free parking.
• Wellness spending account.
• RRSP matching.
• Stock options.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Canyonlight Ltd.