Senior Digital Marketing Specialist

No pitching for work we cannot actually handle. Started in 2001 out of a spare bedroom, the agency now has a small office downtown.

Job summary

The role is new and comes from growth in our client base. Cypressrun sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Hybrid, with three days a week in our Syracuse office.

What you'll do

• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Run A/B tests on ads, landing pages and email subject lines.
• Monitor daily spend, pacing and CPA against targets.
• Audit ad accounts monthly for wasted spend and broken links.
• Write ad copy and work with design on creative variations for testing.
• Keep product feeds clean in Google Merchant Center.
• Coordinate with the web team on landing page updates.

Requirements

• 7+ years of hands-on paid media or digital marketing experience.
• Comfortable in GA4 and Google Tag Manager.
• Able to write tight ad copy within character limits.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Compensation and benefits

Pay: $79,000 - $95,000 a year

• Employee assistance program.
• Paid time off.
• 401(k) with a 100% match up to 5%.
• Cell phone reimbursement.
• Gym membership reimbursement.
• 401(k) with 4% match.
• Paid holidays.

If this sounds like a fit, apply with a resume. A cover letter is optional.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Cypressrun.