Senior Digital Marketing Specialist

Advertising, subscriptions and transaction fees each bring in a significant share of revenue. Traffic during holiday peaks can reach ten times normal levels, and the platform is built for it. We started in 1996 and have grown to about 109,600 people.

About the role:

The previous person in this role moved to another team. Joining the operations team in Sterling Heights, reporting to the Marketing Manager. This is a full-time remote role. We use an employer of record in the US, so you get a proper employment contract, not a freelance agreement. Working hours overlap with Central European Time. Please make sure you have a quiet place to work and a solid internet connection.

Your responsibilities:

• Write ad copy and work with design on creative variations for testing.
• Keep product feeds clean in Google Merchant Center.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Research keywords and negative keywords for paid search.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Segment audiences and manage retargeting lists.

What you need:

• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Preferred qualifications:

• Canva or Figma for quick creative edits.
• Looker Studio dashboards.

Salary range: $80,000-$109,000 annually

What we offer:

• 20 days paid time off.
• Co-working space stipend.
• Annual salary review.
• Annual learning budget.

Canalcross is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Canalcross.