Senior Digital Marketing Specialist

Catastrophe teams deploy adjusters within days of a major storm.

The role

This is a new position created as the team has grown over the last year. The Senior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Remote position. Most of the team is in Philadelphia, but nobody is required to come in. We use Slack, Notion and Google Meet. Cameras on for team calls.

Day to day

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Research keywords and negative keywords for paid search
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Segment audiences and manage retargeting lists
• Run A/B tests on ads, landing pages and email subject lines

What you need

• 7+ years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Detail oriented with budgets and tracking setup
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

$102,000-$137,000 a year

Why work with us

• Health savings account (HSA) with employer contribution
• 401(k) with company match
• 11 paid holidays
• Tuition reimbursement
• Annual bonus

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Bear Creek Assurance.