Senior Digital Marketing Executive

Annual releases gave way to two-week sprints years ago, and the platform now handles over 200 million API calls a day. We run one of the larger SaaS platforms for commercial insurance carriers, processing millions of policy transactions a year. Most engineers work remotely and come into the office one week a quarter for planning.

Overview

We are adding headcount to this team, so this is a new seat. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. We are headquartered in Waltham and have been hiring remotely since 2020. We engage team members in Bosnia and Herzegovina as full-time contractors. Most of our contractors have been with us for more than two years. Expect to work a schedule that overlaps with US Eastern business hours until about noon ET. Day-to-day communication is in Slack and Google Meet.

Essential duties and responsibilities

Track competitor ads and promotions. Run A/B tests on ads, landing pages and email subject lines. Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp. Research keywords and negative keywords for paid search. Set up and maintain conversion tracking with Google Tag Manager and GA4. Write ad copy and work with design on creative variations for testing. Audit ad accounts monthly for wasted spend and broken links.

Qualifications

6+ years of hands-on paid media or digital marketing experience. Able to write tight ad copy within character limits. Strong Excel or Google Sheets skills (pivot tables, lookups). Google Ads certification, or willing to get it within 60 days. Daily working knowledge of Google Ads and Meta Ads Manager. Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.

Preferred

TikTok Ads or LinkedIn Ads experience. Basic HTML for email templates. Attribution tools such as Triple Whale or Northbeam. Canva or Figma for quick creative edits.

Compensation: $2,900 to $3,400 per month

What you get

Monthly payments via wire transfer or Wise. Long-term engagement. Paid in USD. Paid time off.

Tell us your notice period and what salary you are looking for.

Candidates must be eligible to work in Bosnia and Herzegovina.

Duration: 12 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Torres Labs.