Senior Digital Marketing Executive

Headquartered in Jaipur since 1987, the company now sells in 40 countries and supports customers in 11 languages. Product, engineering and support teams work out of offices in Jaipur, Rajasthan and two nearshore delivery centres.

The position

Singh Labs is looking for a Senior Digital Marketing Executive to join a small, steady team. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. You can work from home anywhere in India. We have no office requirement. We keep meetings to a minimum and work mostly async.

Essential duties and responsibilities

• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Keep product feeds clean in Google Merchant Centre.
• Coordinate with the web team on landing page updates.
• Research keywords and negative keywords for paid search.
• Write ad copy and work with design on creative variations for testing.
• Audit ad accounts monthly for wasted spend and broken links.

Minimum qualifications

• Comfortable in GA4 and Google Tag Manager.
• Google Ads certification, or willing to get it within 60 days.
• Detail oriented with budgets and tracking setup.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Able to write tight ad copy within character limits.

Preferred

• Looker Studio dashboards.
• Canva or Figma for quick creative edits.
• TikTok Ads or LinkedIn Ads experience.

Why work with us

• Health insurance for you and your family.
• Provident fund.
• Paid leave.
• Internet reimbursement.
• Gratuity.

The posting will close once we have a strong shortlist.

If you are shortlisted, we will reach out to set up a first call.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Singh Labs.