Senior Digital Marketing Executive

Founded as a farmers' mutual in 1997, the company is now one of the larger mutual insurers in the UK. Founded in 1997, we now have 560 employees.

Job summary:

The Senior Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Our headquarters is in London, and about a third of the team works remotely from other countries. You will be employed through our employer-of-record partner in Pakistan, with a local contract and salary paid in Pakistani rupees. Working hours overlap with UK business hours. Please make sure you have dependable internet and backup power.

Duties:

• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Coordinate with the web team on landing page updates.
• Audit ad accounts monthly for wasted spend and broken links.
• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.

Required qualifications:

• 5-7 years of hands-on paid media or digital marketing experience.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Detail oriented with budgets and tracking setup.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Comfortable in GA4 and Google Tag Manager.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.

Preferred qualifications:

• Looker Studio dashboards.
• Canva or Figma for quick creative edits.
• Basic HTML for email templates.

Benefits:

• Paid parental leave.
• Paid sick days.
• Wellness allowance.
• 24 days paid time off.
• Performance bonus.
• Monthly internet allowance.

We look at every application, usually within a week.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Severn Insurance Agency.