Senior Digital Marketing Executive

Regulators examine us regularly, and risk, audit and compliance make up a large part of the staff. Digital adoption is high, and over 70 percent of transactions now happen on mobile. Most lenders have lived in the area for decades and know their borrowers.

Overview

The Senior Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Remote position. Most of the team is in Bengaluru, but nobody is required to come in. Hours are flexible, with one short team call each morning.

Key responsibilities

• Coordinate with the web team on landing page updates
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Track competitor ads and promotions
• Audit ad accounts monthly for wasted spend and broken links

Qualifications

• 7+ years of hands-on paid media or digital marketing experience
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Detail oriented with budgets and tracking setup
• Daily working knowledge of Google Ads and Meta Ads Manager
• Comfortable in GA4 and Google Tag Manager

Nice to have

• Attribution tools such as Triple Whale or Northbeam
• TikTok Ads or LinkedIn Ads experience
• Shopify experience

What we offer

• Flexible hours

We may close the role early, so do not wait too long to apply.

Please submit your CV in English.

Duration: 12 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Paschim National Bank.