Senior Digital Marketing Executive

About Nesbitt Apps:

We make a web-based inventory and purchasing system used by independent restaurants, breweries and small food manufacturers. We started in 2009 and have grown to about 80 people. Releases go out Tuesday mornings, never on Fridays.

About the role:

Nesbitt Apps has an opening for a Senior Digital Marketing Executive. Joining the Growth team in Mexico City, reporting to the Marketing Manager. Remote within Mexico. The team meets in Tijuana once a quarter, travel covered. We do not have many meetings. Most updates happen in writing. We use Slack, Notion and Google Meet. Cameras on for team calls.

Day to day:

• Audit ad accounts monthly for wasted spend and broken links
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Segment audiences and manage retargeting lists
• Write ad copy and work with design on creative variations for testing
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Keep product feeds clean in Google Merchant Centre

What we're looking for:

• 5+ years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Comfortable in GA4 and Google Tag Manager
• Detail oriented with budgets and tracking setup
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

Perks and benefits:

Pay: MXN 35,000-MXN 40,000/month

• Private health insurance
• Training budget
• Home office equipment
• 13th-month bonus
• Life insurance
• Payment in USD
• Meal vouchers

Please submit your CV in English.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Nesbitt Apps S.A. de C.V..