Senior Digital Marketing Executive

About the company

The public relations team writes press releases, pitches reporters and handles crisis communications. Founded in 1993, we now have 80 employees. Summer Fridays end at 1 p.m.

Overview

We are creating this position because the workload has grown. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. The Senior Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Fully remote. You can work from anywhere in the UK. Most of our work is async, and meetings are kept short.

What you'll be doing

• Run A/B tests on ads, landing pages and email subject lines
• Audit ad accounts monthly for wasted spend and broken links
• Track competitor ads and promotions
• Research keywords and negative keywords for paid search
• Segment audiences and manage retargeting lists
• Keep product feeds clean in Google Merchant Centre
• Set up and maintain conversion tracking with Google Tag Manager and GA4

What we're looking for

• 6+ years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager

What we offer

£38,000 - £46,000 per year

• Company pension
• 28 days annual leave including bank holidays
• Home working allowance
• Professional qualifications paid for
• Cycle to work scheme

We may close the vacancy early if we receive a high number of applications.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at London Communications.