Senior Digital Marketing Executive

The public relations team writes press releases, pitches reporters and handles crisis communications. Based in Kolkata, the agency works with clients in West Bengal and a few national accounts. Family owned and operated since 1961.

We are adding a Senior Digital Marketing Executive to our Growth team. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Remote position. Most of the team is in Kolkata, but nobody is required to come in.

In this role you will:

• Write ad copy and work with design on creative variations for testing
• Audit ad accounts monthly for wasted spend and broken links
• Research keywords and negative keywords for paid search
• Coordinate with the web team on landing page updates
• Keep product feeds clean in Google Merchant Centre
• Set up and maintain conversion tracking with Google Tag Manager and GA4

Requirements:

• 5-7 years of hands-on paid media or digital marketing experience
• Bachelor's degree in marketing or a related field, or equivalent experience
• Able to write tight ad copy within character limits
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

Pluses:

• TikTok Ads or LinkedIn Ads experience
• Basic HTML for email templates
• Shopify experience

Why work with us:

Salary range: ₹8,50,000 - ₹10,50,000 per annum

• Health insurance for you and your family
• Provident fund
• Paid leave
• Internet reimbursement
• Gratuity
• Flexible hours
• Learning budget

Let us know your current notice period and salary expectations.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Kolkata Digital.