Senior Digital Marketing Executive

New business pitches happen several times a month. Creative, strategy, media and analytics staff work together in dedicated account groups.

The position:

This is a new role. The team has doubled in size over the past year. Joining the Digital team in Lucknow, reporting to the Marketing Manager. Remote within India. The team meets in Lucknow once a quarter, travel covered. Normal working hours, Monday to Friday. You will need a stable internet connection and a backup power source (UPS or inverter).

What you'll be doing:

• Coordinate with the web team on landing page updates.
• Research keywords and negative keywords for paid search.
• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.
• Audit ad accounts monthly for wasted spend and broken links.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Keep product feeds clean in Google Merchant Centre.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.

Required qualifications:

• 6+ years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Why work with us:

Rate: ₹8-10.5 LPA

• Health insurance for you and your family.
• Provident fund.
• Paid leave.
• Learning budget.

Please mention your notice period and expected salary.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at JSJ Agency.