Senior Digital Marketing Executive

About Iverson Data Systems

Help desk calls are answered from 7 a.m. to 7 p.m., with an on-call tech covering nights and weekends. Most work comes in through ConnectWise tickets, with a dispatch board for onsite visits. After-hours on-call comes around every fourth week.

The role

The Senior Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. You can work from home anywhere in India. We have no office requirement. We keep meetings to a minimum and work mostly async. Strong written English is important, since much of our work is async.

In your first few months you will

• Coordinate with the web team on landing page updates
• Run A/B tests on ads, landing pages and email subject lines
• Track competitor ads and promotions
• Keep product feeds clean in Google Merchant Centre
• Research keywords and negative keywords for paid search
• Write ad copy and work with design on creative variations for testing

What you bring

• Detail oriented with budgets and tracking setup
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Daily working knowledge of Google Ads and Meta Ads Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Google Ads certification, or willing to get it within 60 days
• Bachelor's degree in marketing or a related field, or equivalent experience

Benefits

• Health insurance for you and your family
• Provident fund
• Paid leave

Tell us your notice period and what salary you are looking for.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Iverson Data Systems.