Senior Digital Marketing Executive

As a charter network of 25 schools, the organisation runs campuses in several cities.

Role overview

Instituto Educacional Braga is looking for a Senior Digital Marketing Executive to join a small, steady team. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Hybrid, with three days a week in our Braga office.

Job duties

• Segment audiences and manage retargeting lists.
• Track competitor ads and promotions.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Research keywords and negative keywords for paid search.
• Audit ad accounts monthly for wasted spend and broken links.

What you need

• Detail oriented with budgets and tracking setup.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Preferred qualifications

• Looker Studio dashboards.
• TikTok Ads or LinkedIn Ads experience.
• Canva or Figma for quick creative edits.
• Attribution tools such as Triple Whale or Northbeam.

Perks and benefits

• Private health insurance.
• Meal vouchers.
• Flexible start and finish times.
• Life insurance.
• Hybrid working.
• Training budget.

Please mention your notice period and expected salary.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Instituto Educacional Braga Lda..