Senior Digital Marketing Executive

We are adding headcount to this team, so this is a new seat. Joining the operations team in Bengaluru, reporting to the Marketing Manager. We are headquartered in Boise and have been hiring remotely since 2020. You will be employed through our employer-of-record partner in India, with a local contract and salary paid in Indian rupees. Core hours overlap with US Central time, 9:00 AM to 1:00 PM CT.

Key responsibilities

• Audit ad accounts monthly for wasted spend and broken links.
• Write ad copy and work with design on creative variations for testing.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Research keywords and negative keywords for paid search.
• Run A/B tests on ads, landing pages and email subject lines.
• Keep product feeds clean in Google Merchant Centre.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.

Required qualifications

• Comfortable in GA4 and Google Tag Manager.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Able to write tight ad copy within character limits.

Why work with us

• Public holidays observed per your country.
• Wellness allowance.
• 20 days paid time off.
• Performance bonus.
• Paid parental leave.
• Co-working space stipend.

About Hawkcross Labs

Small accounting firms in Idaho use our engagement letter and e-signature tool, and most heard about us from a colleague. We are a small, self-funded team building a booking app for independent salons and tattoo studios. We started in 2012 and have grown to about 36 people.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Hawkcross Labs, LLC.