Senior Digital Marketing Executive

Our engineering group is split into roughly 60 product teams, each owning its services end to end, with on-call shared across time zones.

Job summary

Glenrow Labs is looking for a Senior Digital Marketing Executive to join a small, steady team. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. The company is based in Phoenix, the US. The team is distributed across several countries. We hire in Pakistan through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. You will need at least 4 hours of overlap with US Central time. We use Slack, Notion and Google Meet. Cameras on for team calls.

Day to day

• Write ad copy and work with design on creative variations for testing
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Keep product feeds clean in Google Merchant Centre
• Track competitor ads and promotions
• Run A/B tests on ads, landing pages and email subject lines
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Research keywords and negative keywords for paid search
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp

Qualifications

• 5-7 years of hands-on paid media or digital marketing experience
• Google Ads certification, or willing to get it within 60 days
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot
• Detail oriented with budgets and tracking setup
• Comfortable in GA4 and Google Tag Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager

Preferred qualifications

• Attribution tools such as Triple Whale or Northbeam
• Canva or Figma for quick creative edits

Benefits

• Wellness allowance
• Paid parental leave
• 20 days paid time off
• Paid sick days

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Glenrow Labs.