Senior Digital Marketing Executive

Merchandising and planning teams set assortments by region and climate. Fernstack & Co. operates more than 400 apparel stores and a large online business. Holiday season means extra hours for everyone.

About the role:

This is a backfill for a team member who moved to another team. The Senior Digital Marketing Executive runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. The company is based in Copenhagen, Denmark. We are a distributed team spread across a few time zones. This is a long-term contractor role, paid monthly in USD. Core hours are 10:00 to 15:00 CET. Good written English matters here, since most updates are written.

Day to day:

• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Audit ad accounts monthly for wasted spend and broken links
• Track competitor ads and promotions
• Segment audiences and manage retargeting lists
• Coordinate with the web team on landing page updates
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Run A/B tests on ads, landing pages and email subject lines
• Research keywords and negative keywords for paid search

Qualifications:

• 7+ years of hands-on paid media or digital marketing experience
• Daily working knowledge of Google Ads and Meta Ads Manager
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Able to write tight ad copy within character limits
• Google Ads certification, or willing to get it within 60 days
• Bachelor's degree in marketing or a related field, or equivalent experience

Preferred:

• Shopify experience
• Canva or Figma for quick creative edits

Compensation and benefits:

• Paid time off
• Flexible hours
• Paid in USD
• Monthly payments via wire transfer or Wise

Please submit your CV in English.

Duration: 9 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Fernstack & Co. A/S.