Senior Digital Marketing Executive

About Est Labs:

Clients range from single-location retailers to franchise groups with hundreds of stores, all running our point-of-sale and loyalty software.

What this job is:

Est Labs is hiring a Senior Digital Marketing Executive to work remotely from France. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Remote position. Most of the team is in Rennes, but nobody is required to come in.

What you'll do:

• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Run A/B tests on ads, landing pages and email subject lines
• Audit ad accounts monthly for wasted spend and broken links

Requirements:

• 5-7 years of hands-on paid media or digital marketing experience
• Detail oriented with budgets and tracking setup
• Daily working knowledge of Google Ads and Meta Ads Manager
• Comfortable in GA4 and Google Tag Manager
• Able to write tight ad copy within character limits
• Bachelor's degree in marketing or a related field, or equivalent experience

Bonus points:

• Basic HTML for email templates
• Shopify experience
• Canva or Figma for quick creative edits

Pay and benefits:

Compensation: €35,000 to €47,000/year

• Health insurance (mutuelle) covered at 60%
• Two days of remote work per week
• Meal vouchers
• Profit-sharing
• Training budget
• RTT days

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Est Labs.