Senior Digital Marketing Executive

Our claims organisation handles more than 400,000 claims a year, including catastrophe response after hurricanes and hail. Columbus Insurance is a property and casualty insurer writing policies in 30 states through independent agents.

Role overview:

Looking for a Senior Digital Marketing Executive who wants to stay somewhere for a while. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. We are headquartered in Columbus and have been hiring remotely since 2020. We engage team members in Zambia as full-time contractors. Most of our contractors have been with us for more than two years. You will need at least 4 hours of overlap with US Eastern time.

What you'll do:

• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.
• Segment audiences and manage retargeting lists.
• Coordinate with the web team on landing page updates.
• Track competitor ads and promotions.

Qualifications:

• 5-7 years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Comfortable in GA4 and Google Tag Manager.

Perks and benefits:

• Long-term engagement.
• Paid time off.
• Monthly internet allowance.

We review applications as they come in.

Please submit your CV in English.

Duration: 12 months. Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Columbus Insurance.