Senior Digital Marketing Executive

About us

Program management teams oversee transportation programs worth several billion. Flexible start times between 7 and 9.

Position summary

Burren Engineering & Surveying is hiring a Senior Digital Marketing Executive for our Waterford location. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets.

Main duties

• Keep product feeds clean in Google Merchant Centre.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Segment audiences and manage retargeting lists.
• Research keywords and negative keywords for paid search.
• Run A/B tests on ads, landing pages and email subject lines.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Write ad copy and work with design on creative variations for testing.

Who you are

• 5+ years of hands-on paid media or digital marketing experience.
• Bachelor's degree in marketing or a related field, or equivalent experience.
• Google Ads certification, or willing to get it within 60 days.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Comfortable in GA4 and Google Tag Manager.
• Detail oriented with budgets and tracking setup.

Perks and benefits

Salary: €45,000-€62,000 pa

• Health insurance for you and your family.
• Company pension scheme.
• 23 days annual leave plus bank holidays.
• Income protection.

You must have the right to work in Ireland.

No agencies please.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Burren Engineering & Surveying.