Senior Digital Marketing Executive

Company overview:

We provide emergency shelter, rapid rehousing and case management for families experiencing homelessness.

We are adding a Senior Digital Marketing Executive to our Performance Marketing team. Joining the Performance Marketing team in Dhaka, reporting to the Marketing Manager. Remote within Bangladesh. The team meets in Dhaka once a quarter, travel covered. Standard office hours, Monday to Friday, with flexibility around them.

Main duties:

• Keep product feeds clean in Google Merchant Centre.
• Write ad copy and work with design on creative variations for testing.
• Research keywords and negative keywords for paid search.
• Track competitor ads and promotions.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Coordinate with the web team on landing page updates.
• Segment audiences and manage retargeting lists.

Skills and experience:

• Bachelor's degree in marketing or a related field, or equivalent experience.
• Able to write tight ad copy within character limits.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Detail oriented with budgets and tracking setup.
• Comfortable in GA4 and Google Tag Manager.
• Daily working knowledge of Google Ads and Meta Ads Manager.

What we offer:

• Medical insurance.
• Provident fund.
• Paid leave.
• Two bonuses a year.
• Fuel allowance.

Please submit your CV in English.

Candidates must be eligible to work in Bangladesh.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Buriganga Family Services Ltd..