Marketing Manager

The company:

Our main product is a payroll and timekeeping app for hourly workforces, sold by subscription and supported from St. Petersburg.

We are adding a Marketing Manager to our operations team. Looking for a hands-on manager who can write a brief, build a campaign in HubSpot and read the results without waiting on an analyst. Remote position. Most of the team is in St. Petersburg, but nobody is required to come in. Weekday working hours, with room to shift your day when needed.

In this role you will:

• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.
• Maintain brand standards across sales decks, ads and collateral.
• Plan quarterly campaigns tied to pipeline and revenue targets.
• Align with sales on lead scoring, routing and follow-up SLAs.
• Write or edit launch messaging with product management.
• Present the marketing plan and results at monthly leadership meetings.
• Approve website updates and landing pages before launch.
• Run three to five trade shows and customer events a year.

Requirements:

• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager.
• Excel or Google Sheets skills for campaign reporting.
• Strong writer and editor.
• Able to travel up to 15% for events.
• Hands-on with HubSpot, Marketo or Pardot.
• Bachelor's degree in marketing, communications, business or a related field.

Benefits:

Starting pay: $105,000 to $123,000/year, depending on experience and certifications.

• Health insurance.
• 401(k) with 4% match.
• Paid time off.
• Life insurance.
• Cell phone reimbursement.

We are unable to sponsor visas for this position.

Applications are reviewed as they come in.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at St. Petersburg Labs.