Marketing Manager

Since 1959, the company has grown through acquisitions of local media outlets. Stations in Alberta include network affiliates and independent stations.

Position summary:

This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. The Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. The company is based in Calgary, Canada. Our team works from several countries. We engage team members in India as full-time contractors. Most of our contractors have been with us for more than two years. Core hours overlap with US Central time, 9:00 AM to 1:00 PM CT. You need a reliable internet connection and somewhere quiet to work.

Your responsibilities:

• Maintain brand standards across sales decks, ads and collateral
• Supervise two marketing coordinators and set their weekly priorities
• Approve website updates and landing pages before launch
• Plan quarterly campaigns tied to pipeline and revenue targets
• Build email programs and nurture flows in HubSpot or Marketo

What you'll need:

• 2+ years of marketing experience, including campaigns you managed end to end
• Excel or Google Sheets skills for campaign reporting
• Bachelor's degree in marketing, communications, business or a related field
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Hands-on with HubSpot, Marketo or Pardot

What we offer:

Rate: $1,850 - $2,250 per month

• Company laptop
• Paid time off
• Flexible hours
• Paid in USD

Duration: 12 months. Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Selwyn Broadcasting.