Marketing Manager - Remote

Our practices cover strategy, operations, technology implementation, risk and human capital.

The role:

This is a new role. The team has doubled in size over the past year. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Our headquarters is in Racine, and about a third of the team works remotely from other countries. We hire in Pakistan through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. You will need at least 4 hours of overlap with US Central time.

Main duties:

• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Build email programs and nurture flows in HubSpot or Marketo
• Supervise two marketing coordinators and set their weekly priorities
• Maintain brand standards across sales decks, ads and collateral
• Run three to five trade shows and customer events a year
• Approve website updates and landing pages before launch
• Brief and manage agencies for paid media, design and PR
• Align with sales on lead scoring, routing and follow-up SLAs

What you need:

• 3+ years of marketing experience, including campaigns you managed end to end
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Strong writer and editor
• Comfortable owning a budget and explaining every line of it
• Managed people or agencies before
• Bachelor's degree in marketing, communications, business or a related field

Preferred:

• Salesforce campaign and attribution reporting
• Familiarity with ABM tools such as 6sense or Demandbase

Pay and benefits:

• Public holidays observed per your country
• Annual team retreat
• Annual learning budget
• Performance bonus
• Two weeks of paid leave at year end
• Home office setup budget

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Racine Advisory.