Marketing Manager

About us

Our main product is a payroll and timekeeping app for hourly workforces, sold by subscription and supported from Sacramento. On-call rotates weekly and pays a flat stipend whether or not the pager goes off.

What this job is

The Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. We work hybrid out of Sacramento, usually three days in, two days remote.

In your first few months you will

• Build email programs and nurture flows in HubSpot or Marketo.
• Write or edit launch messaging with product management.
• Plan quarterly campaigns tied to pipeline and revenue targets.
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.
• Approve website updates and landing pages before launch.

You have

• 3+ years of marketing experience, including campaigns you managed end to end.
• Able to travel up to 15% for events.
• Comfortable owning a budget and explaining every line of it.
• Hands-on with HubSpot, Marketo or Pardot.
• Experience working with sales teams on lead quality and pipeline.

Nice to have

• MBA.
• B2B SaaS or industrial marketing background.
• Webflow or WordPress editing.

Benefits

The base pay range for this position is $112,000 - $138,000 a year. Actual pay depends on experience, skills and location.

• Health insurance.
• 401(k) with 4% match.
• Paid sick leave.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Northland Apps.