Marketing Manager

About Multan Publishing:

Book publishing includes regional history, cookbooks and children's titles. Most reporters cover more than one beat.

The position:

The Marketing Manager plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. Remote, open to candidates across Pakistan. Normal business hours, Monday to Friday, with some flexibility. Good written English matters here, since most updates are written.

Your responsibilities:

Report on MQLs, SQLs, cost per lead and campaign ROI to leadership. Build email programs and nurture flows in HubSpot or Marketo. Plan quarterly campaigns tied to pipeline and revenue targets. Run three to five trade shows and customer events a year. Approve website updates and landing pages before launch. Manage the marketing budget and track spend against plan monthly. Brief and manage agencies for paid media, design and PR.

You'll need:

Strong writer and editor. Bachelor's degree in marketing, communications, business or a related field. Able to travel up to 15% for events.

Nice to have:

MBA. Experience launching a new product line. Familiarity with ABM tools such as 6sense or Demandbase.

Perks and benefits:

Medical insurance. Provident fund. Paid leave. Two bonuses a year. Fuel allowance.

Candidates must be eligible to work in Pakistan.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Multan Publishing.