Marketing Manager

Corporate functions, including digital product and ad operations, are based in Helsinki. Founded in 1991, we now have 7,900 employees. Breaking news means staying late, and comp time makes up for it.

Overview

This role opened up after a team member moved internally. Reports to the VP of Marketing and works closely with sales leadership on lead definitions and follow-up. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. Our headquarters is in Helsinki, and about a third of the team works remotely from other countries. Contract role, full-time hours, paid in USD at the end of each month. Working hours overlap with Central European Time. Please make sure you have dependable internet and backup power.

In this role you will

• Align with sales on lead scoring, routing and follow-up SLAs
• Supervise two marketing coordinators and set their weekly priorities
• Manage the marketing budget and track spend against plan monthly
• Write or edit launch messaging with product management
• Present the marketing plan and results at monthly leadership meetings

What you need

• Experience working with sales teams on lead quality and pipeline
• Comfortable owning a budget and explaining every line of it
• Bachelor's degree in marketing, communications, business or a related field
• Hands-on with HubSpot, Marketo or Pardot
• Excel or Google Sheets skills for campaign reporting
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Managed people or agencies before

Nice to have

• B2B SaaS or industrial marketing background
• Salesforce campaign and attribution reporting
• MBA

What you get

• Paid time off
• Long-term engagement
• Monthly internet allowance

Only shortlisted candidates will be contacted.

We may close the role early, so do not wait too long to apply.

Duration: 6 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Länsi Press Oyj.