Marketing Manager, Demand Generation

We run one of the larger SaaS platforms for commercial insurance carriers, processing millions of policy transactions a year. Code review is required on every pull request, and nobody merges their own changes.

The position

The Marketing Manager, Demand Generation plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. The work is on site and cannot be done remotely.

Essential duties and responsibilities

• Brief and manage agencies for paid media, design and PR
• Review attribution data in Salesforce and GA4 and shift budget toward what works
• Manage the marketing budget and track spend against plan monthly
• Run three to five trade shows and customer events a year
• Hire and onboard freelancers for content and design projects
• Plan quarterly campaigns tied to pipeline and revenue targets
• Align with sales on lead scoring, routing and follow-up SLAs
• Supervise two marketing coordinators and set their weekly priorities

Minimum qualifications

• 3+ years of marketing experience, including campaigns you managed end to end
• Comfortable owning a budget and explaining every line of it
• Hands-on with HubSpot, Marketo or Pardot
• Able to travel up to 15% for events

What we offer

• Health spending account
• Group RRSP with employer matching
• Three weeks paid vacation to start
• Professional development budget

We are not working with agencies on this role.

This position requires a background check.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at SLJ Software Inc..