Marketing Manager

Agents, brokers and direct customers all buy through our platforms, with policy administration on Guidewire. Founded as a farmers' mutual in 1991, the company is now one of the larger mutual insurers in India. We started in 1991 and have grown to about 9,000 people. Hail season means long days for field adjusters.

Job summary:

Our team is growing and we are hiring a Marketing Manager. This role shares pipeline targets with sales. We care about qualified opportunities, not impressions. This role is fully remote within India. Most of our work is async, and meetings are kept short. Reliable internet and a power backup are a must.

In this role you will:

• Write or edit launch messaging with product management.
• Maintain brand standards across sales decks, ads and collateral.
• Build email programs and nurture flows in HubSpot or Marketo.
• Review attribution data in Salesforce and GA4 and shift budget toward what works.
• Run three to five trade shows and customer events a year.
• Plan quarterly campaigns tied to pipeline and revenue targets.

What you need:

• 2-4 years of marketing experience, including campaigns you managed end to end.
• Bachelor's degree in marketing, communications, business or a related field.
• Experience working with sales teams on lead quality and pipeline.
• Strong writer and editor.
• Managed people or agencies before.
• Hands-on with HubSpot, Marketo or Pardot.

Preferred qualifications:

• B2B SaaS or industrial marketing background.
• Salesforce campaign and attribution reporting.

Salary: ₹13,00,000 - ₹16,50,000 per annum

Benefits:

• Health insurance for you and your family.
• Provident fund.
• Paid leave.
• Internet reimbursement.
• Meal coupons.
• Flexible hours.
• Learning budget.

Candidates must be eligible to work in India.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Caskridge Mutual.