Marketing Manager (B2B)

Delivery centers in Michigan and overseas support large implementation programs. Consultants are staffed across industries early on, then specialize after a few years.

Overview

The Marketing Manager (B2B) plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. Russetcast Consulting is a mid-sized B2B company with a small marketing team. You will manage two coordinators plus a handful of agencies and freelancers. On site, Seattle.

Duties

• Approve website updates and landing pages before launch.
• Present the marketing plan and results at monthly leadership meetings.
• Maintain brand standards across sales decks, ads and collateral.
• Review attribution data in Salesforce and GA4 and shift budget toward what works.
• Brief and manage agencies for paid media, design and PR.
• Write or edit launch messaging with product management.
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.
• Manage the marketing budget and track spend against plan monthly.

Required qualifications

• 2-4 years of marketing experience, including campaigns you managed end to end.
• Comfortable owning a budget and explaining every line of it.
• Excel or Google Sheets skills for campaign reporting.
• Hands-on with HubSpot, Marketo or Pardot.
• Able to travel up to 15% for events.

Preferred

• Webflow or WordPress editing.
• MBA.

The salary range for this role is $122,000 - $147,000/year. This range reflects base salary only.

Pay and benefits

• Medical, dental and vision insurance.
• 401(k) with company match.
• Paid holidays.
• Flexible spending account.
• 401(k) with 4% match.

Russetcast Consulting is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Most hires start within two to three weeks of an offer.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Russetcast Consulting.