Marketing Manager - B2B

Opalkeep employs 25,800 people across engineering hubs in Sofia and three other locations, building ERP software for mid-market manufacturers.

Overview:

This role opened up after a team member moved internally. Reports to the VP of Marketing and works closely with sales leadership on lead definitions and follow-up. Our team is spread across 20 countries. Headquarters is in Sofia. We hire in Germany through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. Flexible schedule. We have one team call a day, usually in the morning. Most communication happens in Slack, with short video calls when needed.

Job duties:

• Present the marketing plan and results at monthly leadership meetings
• Approve website updates and landing pages before launch
• Manage the marketing budget and track spend against plan monthly
• Maintain brand standards across sales decks, ads and collateral
• Hire and onboard freelancers for content and design projects
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Align with sales on lead scoring, routing and follow-up SLAs
• Build email programs and nurture flows in HubSpot or Marketo

Minimum qualifications:

• 3+ years of marketing experience, including campaigns you managed end to end
• Bachelor's degree in marketing, communications, business or a related field
• Hands-on with HubSpot, Marketo or Pardot
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Strong writer and editor
• Excel or Google Sheets skills for campaign reporting

Perks and benefits:

• Flexible hours
• 20 days paid time off
• Performance bonus
• Co-working space stipend
• Monthly internet allowance
• Health insurance through our employer-of-record partner
• Annual learning budget

Applications are reviewed weekly.

We may close this posting early once we have enough applications.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Opalkeep EOOD.