Junior Digital Marketing Specialist - PPC

A bit about us

Seacoast Media is a small weekly newspaper with 24 employees. Our editor also writes a good share of the stories and the weekly column.

Looking for a Junior Digital Marketing Specialist - PPC who wants to stay somewhere for a while. We need someone who can tell us what changed when cost per acquisition jumps on a Tuesday. On site, Kenner.

Your responsibilities

• Track competitor ads and promotions
• Keep product feeds clean in Google Merchant Center
• Research keywords and negative keywords for paid search
• Run A/B tests on ads, landing pages and email subject lines
• Write ad copy and work with design on creative variations for testing
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Segment audiences and manage retargeting lists

What we're looking for

• 1-2 years of hands-on paid media or digital marketing experience
• Able to write tight ad copy within character limits
• Daily working knowledge of Google Ads and Meta Ads Manager

Pluses

• Shopify experience
• Attribution tools such as Triple Whale or Northbeam
• TikTok Ads or LinkedIn Ads experience

Pay and benefits

• Health insurance
• 401(k) with 4% match
• Paid holidays
• Cell phone reimbursement
• Annual bonus
• Referral program
• Flexible schedule

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Seacoast Media.