Junior Digital Marketing Specialist

Marketing Castro is an independent agency with 550 employees in offices across Mexico. Creative, strategy, media and analytics staff work together in dedicated account groups.

Overview

This is a new position created as the team has grown over the last year. Joining the E-commerce team in Mexico City, reporting to the Marketing Manager. Remote position. Most of the team is in Mexico City, but nobody is required to come in. Normal working hours, Monday to Friday. We talk mostly in Slack and hop on quick calls when something needs discussing.

In this role you will

• Audit ad accounts monthly for wasted spend and broken links.
• Research keywords and negative keywords for paid search.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Keep product feeds clean in Google Merchant Centre.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Coordinate with the web team on landing page updates.
• Run A/B tests on ads, landing pages and email subject lines.
• Track competitor ads and promotions.

Required qualifications

• 1+ years of hands-on paid media or digital marketing experience.
• Google Ads certification, or willing to get it within 60 days.
• Comfortable in GA4 and Google Tag Manager.
• Detail oriented with budgets and tracking setup.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Daily working knowledge of Google Ads and Meta Ads Manager.

Nice to have

• Looker Studio dashboards.
• Shopify experience.

Perks and benefits

• Private health insurance.
• Gym membership.
• Home office equipment.
• Meal vouchers.
• Training budget.
• 13th-month bonus.

We are reviewing applications as they arrive, so apply early.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Marketing Castro.