Junior Digital Marketing Specialist

Headquartered in Miami, the company runs operations centers in Florida and two other locations. Institutional clients include pension funds, endowments and insurance companies. The office closes early the day before major holidays.

Role overview:

This is a new role. The team has doubled in size over the past year. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Canalreach sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. You can work from home anywhere in the US. We have no office requirement. Hours are flexible, with one short team call each morning.

Your responsibilities:

• Write ad copy and work with design on creative variations for testing.
• Research keywords and negative keywords for paid search.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Segment audiences and manage retargeting lists.
• Keep product feeds clean in Google Merchant Center.
• Track competitor ads and promotions.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.

What you need:

• Able to write tight ad copy within character limits.
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Google Ads certification, or willing to get it within 60 days.

Preferred qualifications:

• Attribution tools such as Triple Whale or Northbeam.
• Shopify experience.

$54,000 - $72,000 annually

Benefits:

• Medical, dental and vision insurance.
• 401(k) with company match.
• 12 weeks of paid parental leave.
• Short- and long-term disability.

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Most hires start within two to three weeks of an offer.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Canalreach.