Junior Digital Marketing Specialist

The company

BE Learn serves more than 10 million learners across schools, universities and businesses. Production studios in Phoenix and abroad record and edit thousands of hours of video a year.

Overview

The previous person in this role moved to another team. The Junior Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Remote, open to candidates across the US. Weekday working hours, with room to shift your day when needed. We use Slack, Notion and Google Meet. Cameras on for team calls.

In this role you will

• Research keywords and negative keywords for paid search.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Write ad copy and work with design on creative variations for testing.
• Audit ad accounts monthly for wasted spend and broken links.
• Run A/B tests on ads, landing pages and email subject lines.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Track competitor ads and promotions.

What we're looking for

• 1+ years of hands-on paid media or digital marketing experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Detail oriented with budgets and tracking setup.

What we offer

Starting pay: $46,000 - $62,000/year, depending on experience and certifications.

• Health, dental and vision coverage starting on day one.
• 401(k) with company match.
• Three weeks of PTO to start.
• Life insurance.

BE Learn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

We are unable to sponsor visas for this position.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at BE Learn.