Junior Digital Marketing Executive

Product, engineering and support teams work out of offices in Toronto, Ontario and two nearshore delivery centres. We run one of the larger SaaS platforms for commercial insurance carriers, processing millions of policy transactions a year. On-call rotates weekly and pays a flat stipend whether or not the pager goes off.

Position summary:

This is a newly created position. Thistlebeam sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Joining the operations team in Gazipur, reporting to the Marketing Manager. Our headquarters is in Toronto, and about a third of the team works remotely from other countries. We hire in Bangladesh through an employer of record, so this is a regular full-time job with local payroll and statutory benefits. You will need at least 4 hours of overlap with US Eastern time. Good written English matters here, since most updates are written.

Responsibilities:

• Track competitor ads and promotions.
• Audit ad accounts monthly for wasted spend and broken links.
• Research keywords and negative keywords for paid search.
• Write ad copy and work with design on creative variations for testing.
• Run A/B tests on ads, landing pages and email subject lines.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.

Qualifications:

• 1-2 years of hands-on paid media or digital marketing experience.
• Detail oriented with budgets and tracking setup.
• Able to write tight ad copy within character limits.
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Preferred:

• Basic HTML for email templates.
• TikTok Ads or LinkedIn Ads experience.
• Shopify experience.

Salary: BDT 56,000 to BDT 71,000 a month

Benefits:

• Monthly internet allowance.
• Paid sick days.
• Annual team retreat.
• Public holidays observed per your country.

Let us know your current notice period and salary expectations.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Thistlebeam.