Head of Marketing

Our main product is a payroll and timekeeping app for hourly workforces, sold by subscription and supported from Alajuela. Yewbridge Labs builds scheduling and dispatch software for field service companies, from two-truck plumbing outfits to regional HVAC contractors. Founded in 2020, we now have 70 employees.

The Head of Marketing plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. Hybrid. You will need to be in Alajuela at least two days per week.

Essential duties and responsibilities:

• Plan quarterly campaigns tied to pipeline and revenue targets
• Approve website updates and landing pages before launch
• Build email programs and nurture flows in HubSpot or Marketo
• Present the marketing plan and results at monthly leadership meetings
• Manage the marketing budget and track spend against plan monthly

You'll need:

• 8+ years of marketing experience, including campaigns you managed end to end
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager
• Bachelor's degree in marketing, communications, business or a related field
• Experience working with sales teams on lead quality and pipeline
• Managed people or agencies before

Nice to have:

• Experience launching a new product line
• Webflow or WordPress editing

What we offer:

CRC 1,500,000-CRC 1,900,000/month

• Private health insurance
• Hybrid work
• Stock options
• 13th-month bonus
• Training budget
• Meal vouchers
• Life insurance

We review applications as they come in.

Please include your notice period and salary expectations.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Yewbridge Labs.