Head of Marketing - Remote

Company overview:

Our transportation department runs more than 400 bus routes a day. Scuola Adriatica is a public school district with more than 40,000 students and 780 employees. Teachers work 187 days a year, with summers off.

The Head of Marketing - Remote plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. Scuola Adriatica is a mid-sized B2B company with a small marketing team. You will manage two coordinators plus a handful of agencies and freelancers.

Duties:

• Supervise two marketing coordinators and set their weekly priorities.
• Hire and onboard freelancers for content and design projects.
• Approve website updates and landing pages before launch.
• Build email programs and nurture flows in HubSpot or Marketo.
• Write or edit launch messaging with product management.
• Manage the marketing budget and track spend against plan monthly.
• Present the marketing plan and results at monthly leadership meetings.
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.

Required qualifications:

• 7+ years of marketing experience, including campaigns you managed end to end.
• Comfortable owning a budget and explaining every line of it.
• Hands-on with HubSpot, Marketo or Pardot.
• Able to travel up to 15% for events.

What you get:

Pay: €46,000 - €61,000/year

• Private health insurance.
• Life insurance.
• Remote work allowance.
• Training budget.
• Flexible start and finish times.
• Meal vouchers.

Applications are reviewed weekly.

Start: Flexible.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Scuola Adriatica.