Head of Marketing

Who we are

We make a web-based inventory and purchasing system used by independent restaurants, breweries and small food manufacturers. Founded in 2013, we now have 180 employees.

The role

The Head of Marketing plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. This role is fully remote within the US. We keep meetings to a minimum and work mostly async.

In your first few months you will

• Present the marketing plan and results at monthly leadership meetings
• Supervise two marketing coordinators and set their weekly priorities
• Build email programs and nurture flows in HubSpot or Marketo
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership
• Plan quarterly campaigns tied to pipeline and revenue targets
• Brief and manage agencies for paid media, design and PR
• Review attribution data in Salesforce and GA4 and shift budget toward what works

Requirements

• 8-10 years of marketing experience, including campaigns you managed end to end
• Comfortable owning a budget and explaining every line of it
• Hands-on with HubSpot, Marketo or Pardot
• Excel or Google Sheets skills for campaign reporting
• Experience working with sales teams on lead quality and pipeline

What you get

• Health, dental and vision coverage starting on day one
• 401(k) with company match
• Paid sick leave
• Paid time off
• Short- and long-term disability
• Home office stipend

Most hires start within two to three weeks of an offer.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Mesarun Labs.