Head of Marketing

Corporate functions, including digital product and ad operations, are based in Helsinki. Founded in 1991, we now have 7,900 employees. Breaking news means staying late, and comp time makes up for it.

Position summary

The Head of Marketing plans and runs our marketing calendar across email, paid media, events and the website, with a budget of about $1.2M a year. We are headquartered in Helsinki and have been hiring remotely since 2020. This is a long-term contractor role, paid monthly in USD. Core hours are 10:00 to 15:00 CET.

What you'll do

• Review attribution data in Salesforce and GA4 and shift budget toward what works.
• Build email programs and nurture flows in HubSpot or Marketo.
• Plan quarterly campaigns tied to pipeline and revenue targets.
• Run three to five trade shows and customer events a year.
• Report on MQLs, SQLs, cost per lead and campaign ROI to leadership.
• Maintain brand standards across sales decks, ads and collateral.
• Brief and manage agencies for paid media, design and PR.

Required qualifications

• 8-10 years of marketing experience, including campaigns you managed end to end.
• Strong writer and editor.
• Hands-on with HubSpot, Marketo or Pardot.
• Working knowledge of GA4, Google Ads and LinkedIn Campaign Manager.

Preferred qualifications

• Webflow or WordPress editing.
• MBA.
• B2B SaaS or industrial marketing background.
• Familiarity with ABM tools such as 6sense or Demandbase.

Pay: $2,700 - $3,300 per month

Compensation and benefits

• Flexible hours.
• Long-term engagement.
• Annual rate review.

Include your expected salary and earliest start date with your application.

Duration: 9 months. Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Länsi Press Oyj.