Digital Marketing Specialist

Winslow Trust Company is a regional bank with over 200 branches and 270 employees across New York.

The role:

This role opened up after a team member moved internally. Joining the Performance Marketing team in New York City, reporting to the Marketing Manager. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Fully remote. You can work from anywhere in the US. Normal working hours, Monday to Friday.

What you'll be doing:

• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Coordinate with the web team on landing page updates.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Research keywords and negative keywords for paid search.

Required qualifications:

• 3+ years of hands-on paid media or digital marketing experience.
• Google Ads certification, or willing to get it within 60 days.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Detail oriented with budgets and tracking setup.

Preferred qualifications:

• Basic HTML for email templates.
• Canva or Figma for quick creative edits.

The base pay range for this position is $86,000 - $101,000 annually. Actual pay depends on experience, skills and location.

Benefits:

• Medical, dental and vision insurance.
• 401(k) with a 100% match up to 5%.
• 12 weeks of paid parental leave.
• Professional development budget.
• Flexible spending account.
• Referral program.

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

Applicants must be authorized to work in the U.S.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Winslow Trust Company.