Digital Marketing Specialist

Founded in 2007, the paper has not missed an issue since. Deadlines are daily, sometimes hourly.

Role overview

Willamette Media sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Joining the operations team in Madison, reporting to the Marketing Manager. You can work from home anywhere in the US. We have no office requirement. We use Slack, Notion and Google Meet. Cameras on for team calls.

Day to day

• Run A/B tests on ads, landing pages and email subject lines.
• Track competitor ads and promotions.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Coordinate with the web team on landing page updates.
• Write ad copy and work with design on creative variations for testing.
• Set up and maintain conversion tracking with Google Tag Manager and GA4.
• Monitor daily spend, pacing and CPA against targets.

About you

• 3-5 years of hands-on paid media or digital marketing experience.
• Comfortable in GA4 and Google Tag Manager.
• Google Ads certification, or willing to get it within 60 days.

Why work with us

• Health insurance.
• Health, dental and vision coverage starting on day one.
• $1,000 home office setup budget.

Interview process: a phone call, a meeting with the hiring manager, and a final conversation with the team.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Willamette Media LLC.