Digital Marketing Specialist

Distribution centers in Kansas replenish stores several times a week.

Position summary:

Wichita Sports has an opening for a Digital Marketing Specialist. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. Fully remote. You can work from anywhere in the US. Weekday working hours, with room to shift your day when needed.

Your responsibilities:

• Keep product feeds clean in Google Merchant Center.
• Audit ad accounts monthly for wasted spend and broken links.
• Research keywords and negative keywords for paid search.
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Monitor daily spend, pacing and CPA against targets.
• Run A/B tests on ads, landing pages and email subject lines.
• Report weekly on ROAS, CPA, CTR and conversion rate by channel.
• Write ad copy and work with design on creative variations for testing.

What you'll need:

• 3-5 years of hands-on paid media or digital marketing experience.
• Daily working knowledge of Google Ads and Meta Ads Manager.
• Google Ads certification, or willing to get it within 60 days.
• Bachelor's degree in marketing or a related field, or equivalent experience.

Benefits:

Compensation: $64,000 - $83,000 annually

• Health, dental and vision coverage starting on day one.
• 401(k) with a 100% match up to 5%.
• Three weeks of PTO to start.
• Employee discount.
• Flexible spending account.
• Home office stipend.
• Vision insurance.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

A resume is enough to apply. Cover letters are optional.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Wichita Sports, LLC.