Digital Marketing Specialist

More than 980 employees work on the product, from search ranking to fraud detection. White Apps operates consumer websites and apps used by tens of millions of people each month. Core hours are 10 to 3, and the rest of the day is flexible.

The role

White Apps sells mostly online, so digital channels drive most of our revenue. You will be in Google Ads and Meta Ads Manager every day. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Fully remote. You can work from anywhere in Canada. Most of our work is async, and meetings are kept short.

Day to day

• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp.
• Research keywords and negative keywords for paid search.
• Track competitor ads and promotions.
• Write ad copy and work with design on creative variations for testing.
• Audit ad accounts monthly for wasted spend and broken links.
• Segment audiences and manage retargeting lists.
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager.
• Run A/B tests on ads, landing pages and email subject lines.

Qualifications

• 3-5 years of hands-on paid media or digital marketing experience.
• Google Ads certification, or willing to get it within 60 days.
• Detail oriented with budgets and tracking setup.
• Able to write tight ad copy within character limits.
• Comfortable in GA4 and Google Tag Manager.

Preferred

• Attribution tools such as Triple Whale or Northbeam.
• Canva or Figma for quick creative edits.

Salary: $55,000 to $72,000/year

Why work with us

• Health spending account.
• Group RRSP with employer matching.
• Paid vacation.
• Professional development budget.

We are not working with agencies on this role.

Start: Within 30 days.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at White Apps.