Digital Marketing Specialist

About Upstate Apps:

Two developers, a designer and a support lead make up most of the company, so everyone touches the product. Our product started as a side project in 2017 and now has a few hundred paying customers, mostly in Florida.

The role:

We are adding a Digital Marketing Specialist to our E-commerce team. This is a hands-on role. You will build campaigns, write ad copy, set up tracking and report on results. This is a fully remote position open to candidates anywhere in the US.

What you'll work on:

• Monitor daily spend, pacing and CPA against targets
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Research keywords and negative keywords for paid search
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Audit ad accounts monthly for wasted spend and broken links

About you:

• 2+ years of hands-on paid media or digital marketing experience
• Bachelor's degree in marketing or a related field, or equivalent experience
• Detail oriented with budgets and tracking setup

Nice to have:

• Canva or Figma for quick creative edits

Perks and benefits:

Pay: $63,000 - $73,000 a year

• Three weeks of PTO to start
• Profit sharing
• Equity
• Health insurance
• Flexible schedule
• 401(k) with a 100% match up to 5%
• Vision insurance

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Upstate Apps.