Digital Marketing Specialist

Everyone writes, everyone pulls reports, and everyone sits in on client calls. Our clients usually talk directly to the person doing the work. We have been family run since 2010.

Overview

The role is new and comes from growth in our client base. The Digital Marketing Specialist runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K. Mix of campaign execution and analysis. Expect to spend real time in GA4 and spreadsheets. Hybrid. You will need to be in Surprise at least two days per week.

Duties

• Monitor daily spend, pacing and CPA against targets
• Send weekly email campaigns and maintain automated flows in Klaviyo or Mailchimp
• Keep product feeds clean in Google Merchant Center
• Run A/B tests on ads, landing pages and email subject lines
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Research keywords and negative keywords for paid search
• Report weekly on ROAS, CPA, CTR and conversion rate by channel

About you

• 3-5 years of hands-on paid media or digital marketing experience
• Bachelor's degree in marketing or a related field, or equivalent experience
• Detail oriented with budgets and tracking setup
• Comfortable in GA4 and Google Tag Manager
• Able to write tight ad copy within character limits

What you get

Salary range: $60,000 to $72,000 annually

• 11 paid holidays
• Annual bonus
• Cell phone reimbursement

We read every application and reply within about a week.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Robinson Digital, LLC.