Digital Marketing Specialist - Remote

Merchandising and planning teams set assortments by region and climate. Fernstack & Co. operates more than 400 apparel stores and a large online business. Holiday season means extra hours for everyone.

The position

This is a backfill for a team member who moved to another team. The Digital Marketing Specialist - Remote runs our paid search, paid social and email campaigns day to day, with a monthly ad budget around $80K.

Responsibilities

• Segment audiences and manage retargeting lists
• Keep product feeds clean in Google Merchant Centre
• Build and manage campaigns in Google Ads, Microsoft Ads and Meta Ads Manager
• Track competitor ads and promotions
• Coordinate with the web team on landing page updates

Qualifications

• Comfortable in GA4 and Google Tag Manager
• Google Ads certification, or willing to get it within 60 days
• Detail oriented with budgets and tracking setup
• Able to write tight ad copy within character limits
• Bachelor's degree in marketing or a related field, or equivalent experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)

Nice to have

• Shopify experience
• TikTok Ads or LinkedIn Ads experience
• Looker Studio dashboards

Pay: €2,500 - €2,900/month

Compensation and benefits

• 24 days paid time off
• Monthly internet allowance
• Company laptop
• Public holidays observed per your country

The posting will close once we have a strong shortlist.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Fernstack & Co. A/S.