Digital Marketing Specialist (Remote)

ABOUT US:

We make a web-based inventory and purchasing system used by independent restaurants, breweries and small food manufacturers. Founded in 2010, the business writes the billing, metering and customer portal software that small water and electric utilities run on.

Dogwoodline has an opening for a Digital Marketing Specialist (Remote). Joining the operations team in Berkeley, reporting to the Marketing Manager. You can work from home anywhere in the US. We have no office requirement. Monday to Friday, regular working hours, flexible start and finish. Please make sure you have a quiet place to work and a solid internet connection.

KEY RESPONSIBILITIES:

• Monitor daily spend, pacing and CPA against targets
• Report weekly on ROAS, CPA, CTR and conversion rate by channel
• Write ad copy and work with design on creative variations for testing
• Set up and maintain conversion tracking with Google Tag Manager and GA4
• Track competitor ads and promotions
• Keep product feeds clean in Google Merchant Center
• Run A/B tests on ads, landing pages and email subject lines
• Research keywords and negative keywords for paid search

SKILLS AND EXPERIENCE:

• 3+ years of hands-on paid media or digital marketing experience
• Strong Excel or Google Sheets skills (pivot tables, lookups)
• Detail oriented with budgets and tracking setup
• Experience with an email platform such as Klaviyo, Mailchimp or HubSpot

PERKS AND BENEFITS:

$38.50 - $45.00 per hour

• Health insurance
• 401(k) with company match
• Three weeks of PTO to start
• Profit sharing

We are an equal opportunity employer. If you need an accommodation during the application process, let us know.

Agencies: please do not contact us about this role.

We read every application and reply within about a week.

Start: Immediately.

Demo job created on 11jobs for testing and demonstrations. It is not an actual opening at Dogwoodline.